Hello from Steyer,
Starting today, you’ll see our branding begin to shift. To better reflect the breadth of work we do with our clients in 2025 and beyond, we’re taking it back to 1995 to go by “Steyer Associates” once again! Our embrace of “Steyer Content” felt exactly right at the time, just as today’s change feels now.
Our content services arm is alive and well, but where the “Content” part of our name was door-opening and spot on in 2017, it’s just no longer inclusive enough for the conversations we’re having with clients old and new about how we can help them connect better with their teams and customers. We have more tools in our toolbox today: along with content services, we have vibrant and growing practices in user research and organizational design.
The throughline, as I’ve written about in past Workings, is a focus on people. The core people-centric values and capabilities required to deliver truly effective content are the same values and capabilities required for organizational design and user research. You must be able to step into someone else’s world, with deep curiosity and care, and understand how to effect lasting change and communicate clearly. You must be a world-class listener, a respectful and accountable partner, and an expert technical craftsperson. You have to be invested in real-world results. Our work is about trust: building it with people ourselves, and helping our clients and employees build it with the people they’re seeking to support. We’ve been doing that work for 30 years now, and we’re not stopping now.
Here’s our 2025 end-of-year card, complete with our new/old branding and—more deliciously—an illustration three of our wonderful designers collaborated on to celebrate our 30th birthday and the path forward. Every year, in lieu of client gifts, we give a donation to a nonprofit; this year’s pick is FareStart in Seattle.
Thank you so much for being part of Steyer’s world. I’m always interested in hearing from you, and you can reach me at kreilly@steyer.net.
With my best,
Katelyn