Technical Storytelling

CONTENT MARKETING

Microsoft: Inside Track (formerly IT Showcase), 2018-present

Clear technical storytelling about Microsoft’s implementation of their own solutions, designed to engage IT decision-makers looking for honest success stories.

We create: monthly deliveries of long-form technical and business case studies, short-form videos with dynamic visuals, presentation decks, and other content types requiring technical domain expertise, cross-company SME interviews, rigorously edited copy, and on-brand graphic design.

Delivered 30+ on-time, on-spec deliverables in Q1 FY19
Work requires nuanced, extensive SME interaction, several stakeholders for each piece, and conceptual as well as production design
Same week turnaround on post-production video work

Testimonials

Steyer finds people who fit your organization; they knew we had a certain ‘grab hold’ type of culture and were able to find people who could work within our team dynamic. They are a talent-driven firm that acts quickly and professionally, but with a heart for the work and their clients.

Senior VP, Corporate Communications - Major Online Marketplace

My engagement with Steyer was just what I wanted. I needed someone to step in and get a sales page done for me, and Steyer’s writer did a great job. I was very happy with the work and I would use Steyer again!

Principal - Mid-size Investment Firm

Steyer’s account team had the exact right designer on staff, and made him available to support us—within one week! Like everyone at Steyer, he’s super talented, great to work with, and importantly for us: affordable.

Founder - Tech Start-up

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Workings is a biweekly newsletter written by Steyer Content’s CEO and owner, Kate Walton. Its purpose is two-fold: to provide a glimpse into life at Steyer and to engage in a broader conversation about the ever-changing shape of work.