Podcast production & development
CONTENT MARKETING
Selerant
April 2021 to present
Selerant supports formula and process-based manufacturers with technology and expertise to improve product lifecycle management. With clients in food and beverage, specialty chemical, and personal care, Selerant serves major industries around the globe. To engage with business decision makers, Selerant commissioned Steyer to produce and manage The CPG Innovation Podcast, helping to highlight the benefits of technology in consumer packaged goods.
- Produced and released nine episodes over the course of a year
- Researched and identified the best web-based recording platform for capturing high-quality video and audio while still being easy for virtual guests to access
- Developed process and collateral for guest outreach, including invitations and releases
- Provide ongoing episode support, outlining key talking points and scripting episode intros and outros
- Oversee end-to-end production, from episode ideation to managing the recording to completing the final edit
- Support marketing efforts, including composing episode summary and show notes along with producing audiograms and other content for social media promotion
- Manage publication process for distribution to popular podcast platforms and services