Workings is a biweekly newsletter written by Steyer Content’s CEO and owner, Kate Walton. Its purpose is two-fold: to provide a glimpse into life at Steyer and to engage in a broader conversation about the ever-changing shape of work.
Content Strategy Discovery and Solutions
CONTENT STRATEGY
NBC Universal Fandango, 2018
Ticket sales digital platform with a large set of compliance and governance documentation in need of a scalable, version-controlled, searchable content management solution
Our role: Intensive two-week, on-site discovery phase to develop our recommended set of solutions for content management
- Client asked for our expertise to identify, implement tools for publishing, updating, and managing company-wide docs over time
- Steyer content strategist interviewed team members across disciplines and analyzed workflows to create vetted list of requirements (including scope and budget)
- Delivered plan for right-fit content management solution that would satisfy requirements using four interoperable, already-familiar tools
- Recommended three-phase, multi-market implementation strategy inclusive of content indexing, automation, technical implementation, and user training
Testimonials
NEWSLETTER