Workings is a biweekly newsletter written by Steyer Content’s CEO and owner, Kate Walton. Its purpose is two-fold: to provide a glimpse into life at Steyer and to engage in a broader conversation about the ever-changing shape of work.
Digital Content Migration and QA
CONTENT MANAGEMENT
Adobe, 2020
Objective and Responsibilities:
Our team was tasked with completing a large content migration from one platform to the other.
This project required intensive project management and expert quality testing. Tasks included due diligence during the planning process, risk assessment, copy and image changes, asset testing, content checks, test case creation and execution, and mobile and browser testing.
Metrics and Results:
The following considerations were used to measure success: meeting deadlines, meeting QA goals, and enabling an on-time, successful launch. Following this project, the client’s site had a new look and feel and saw an increase in traffic. Analytics parameters also showed marked improvement from a user experience perspective. Because of the success of the migration, the strategy we used was expanded to other areas of the site for future releases.
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