CONTENT STRATEGY
Milliman Life Technology Solutions, 2019
Leading actuarial and risk management consulting firm exploring digitization of their flagship product’s print-based documentation, using existing and new platforms and tools
We provided: Six-week-long deep content systems audit, culminating in digitization roadmap tailored to client’s budget and requirements
- Audit revealed 4,200 page static doc set housed in PDF, produced in different apps by different teams through different pipelines
- Steyer content strategist formally surveyed internal, external stakeholders, capturing pain points, constraints, and preferences for centralized publication platform and processes
- Final recommendations provided path to streamlined, multi-channel, unified content management and web publication, within client-provided constraints, including expected total cost and SWOT analysis of digitization effort
- Presented recommendations in executive stakeholder meeting, along with deck and detailed PDF proposal for future use