Content Strategy Discovery and Solutions​


NBC Universal Fandango, 2018

Ticket sales digital platform with a large set of compliance and governance documentation in need of a scalable, version-controlled, searchable content management solution

Our role: Intensive two-week, on-site discovery phase to develop our recommended set of solutions for content management

  • Client asked for our expertise to identify, implement tools for publishing, updating, and managing company-wide docs over time
  • Steyer content strategist interviewed team members across disciplines and analyzed workflows to create vetted list of requirements (including scope and budget)
  • Delivered plan for right-fit content management solution that would satisfy requirements using four interoperable, already-familiar tools
  • Recommended three-phase, multi-market implementation strategy inclusive of content indexing, automation, technical implementation, and user training